Niches in the market potential of poultry meat

Poultry meat production has shown growth over the past 10 years. Russia is ranked 4th in world for this indicator. The study was conducted using general scientific and statistical-economic research methods. results of market potential poultry indicate existence opportunities to expand target segment. Broiler been established have a significant share structure balance that from alternative species niche. There are unfilled niches assortment portfolio as well. also analysed by region, based on criterion level self-sufficiency type product. A decrease imports an increase exports can be observed relation export-import operations. At same time, it necessary continue increasing export both through permanent importers processed products its geographical expansion. Thus, analysis identified relevant niches, namely volume agricultural poultry, some regions country, ensuring per capita consumption global trends, diversification product deep processing, functional organic products, Based these results, scheme expanding proposed forecast 2030 given.